Turismo Cinematográfico: Nova Zelândia e Reino Unido, um caso de estudo de EEG

Isa Neves, Nuno Almeida

Resumo


Este estudo sobre turismo cinematográfico tem como objetivo avaliar o impacto dos filmes na atratividade dos destinos turísticos, nomeadamente na intenção de visita dos espectadores, levando à questão de partida: Que filme/país desperta maior interesse nos visitantes, e qual poderá posteriormente ser apresentado como um exemplo a ser usado na conceção do projeto? Deste modo, foram selecionados dois destinos representados em três sagas do gênero fantasia: Reino Unido e os filmes do Harry Potter, e Nova Zelândia e as trilogias O Senhor dos Anéis e O Hobbit. Os instrumentos utilizados para a recolha de dados foram um estudo EEG onde foram analisadas seis variáveis (envolvimento, estresse, interesse, foco, excitação e relaxamento), um questionário e um inquérito. Os resultados mostraram que existe uma forte relação entre todas as variáveis, sendo que o destino escolhido para uma experiência turística remota foi a Nova Zelândia com as sagas O Senhor dos Anéis e O Hobbit.

Palavras-chave


Turismo cinematográfico; Harry Potter; Reino Unido; O Senhor dos Anéis; Nova Zelândia; EEG

Texto Completo:

PDF (English)

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